March 2022 – Perfectly Integrated

The Evolution Of Client Communication With Carol Anderson and Andree Peterson (Ep.31)

By perfectlyintegrated | March 30, 2022

With technology’s constant evolution, the number of ways financial advisors can provide efficient and comprehensive advice increases through the tools we now have access to.

In this episode, Matt Ackermann is joined by the FPA Carol Anderson, President of MQ Research And Education, and Andree Peterson, Chief Implementation Officer at Integrated Partners. They reveal how communication has evolved thanks to technology and the impact this has on client comprehension regarding their own financial and retirement plans.

Carol and Andree discuss:

Different types of communication methods
How a difference in knowledge impacts communication and understanding
The pandemics impact on technology acceptance
What the future holds for client advisor communication
And more

Connect With Carol Anderson:

Connect With Andree Peterson:

Andree Peterson

Connect With Matt Ackermann:

About Our Guests:

Carol:

Carol Anderson is the founder and President of MQ Research & Education™ . She has an M.S. in Consumer Economics & Family Resource Management and a diverse background in business, education, and financial services. Since 1989, Carol has focused on the issues of financial planning education, retirement preparation, life planning, and productive aging. As a researcher, writer, and consultant, Carol has worked with a broad range of companies and non-profit organizations in designing studies, conducting analyses, and compiling research reports. In addition, Carol has written articles, developed publications, and designed educational tools, materials, and training workshops. She is a member of the Financial Planning Association,Association for Financial Counseling and Planning Education, and Financial Therapy Association. When not working, Carol enjoys spending time with her family and pets, gardening, and hiking.

Andree:

Andree Peterson helps create successful referral relationships between CPAs and advisors through The Integrated CPA Alliance. This program has been in place since the inception of the firm and her role includes supporting its growth and evolution. They now proudly call over 127 CPA firms their trusted resources – they know they can count on Integrateds’ advisors to deliver for their clients, and vice-versa. It is perhaps the most sought-after growth driver at the firm, among many.

She takes great pride in my ability to effectively transition advisors to Integrated, creating a smooth process for all involved. Their partner firms have made an important decision by choosing Integrated Partners. Having managed the transition of over 160 advisors and 50,000+ client accounts, Andree has witnessed first-hand how crucial it is to maintain discipline, apply a strong process and ensure that she is with the new team members every step of the way as they come aboard.

This may be a business decision, but it is also highly personal. Andree find ways to solve complex problems quickly, and ways to meet the needs of individual clients while maintaining efficiency, all the while keeping in mind the emotional side of a transition.

Disclosure:

Securities offered through LPL Financial, Member FINRA/SIPC. Investment advice offered through Integrated Partners, a registered investment advisor and separate entity from LPL Financial.

The Integrated CPA Alliance is not affiliated with LPL Financial.

Carol Anderson is President of MQ Research and Education and is a separate entity and not affiliated with Integrated Partners and LPL Financial.

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Competition, Collaboration, and Concepcion With Jeff Concepcion and Paul Saganey (30)

By perfectlyintegrated | March 16, 2022

Many business owners fear competition but a true entrepreneur understands the benefits of healthy competition.

In this episode, Matt Ackermann is joined by Jeff Concepcion from Stratos Wealth Partners and Paul Saganey from Integrated Partners. Jeff and Paul share how their relationship began, the perceived competition between advisors and companies and how they work.

Jeff and Paul discusses:

If advisers see other advisers as “the competition”
What’s the Stratos strategy and vision are
What Integrated Partners unique value prop is
The power of culture and working with CPAs
The pandemic’s biggest impact on the RIA space
And more

Connect With Jeff Concepcion:

Connect With Matt Ackermann and Paul Saganey:

About Our Guest:

Paul Saganey:

As a practicing advisor for over 30 years Paul Saganey understands what it’s like to build a strong practice and deepen my existing relationships. When he launched integrated in 1996, his goal was to build an organization that offers vision, support, and direction for the future growth of our practices. By collaborating with industry professionals and my peers, Paul researches the economic and regulatory landscape to successfully reach that goal.

Jeff Concepcion:

Jeffrey Concepcion is the Founder and CEO of Stratos Wealth Partners, a firm that he launched in October of 2008. Jeff is responsible for the acquisition, development and coaching of the firm’s expanding number of affiliated advisors from across the nation. This is a role he embraces and understands due to the fact that in addition to his leadership responsibilities, he also maintains a personal planning practice.

Disclosure:

Content in this material is for general information only and not intended to provide specific advice or recommendations for any individual. All performance referenced is historical and is no guarantee of future results. Securities offered through LPL Financial, Member FINRA/SIPC. Investment advice offered through Integrated Partners, a registered investment advisor and separate entity from LPL Financial.

Jeff Concepcion is the founder and president of Stratos Wealth Partners and is a separate entity and not affiliated with Integrated Partners and LPL Financial.

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Let’s Talk About Marketing With Becca Zophin (29)

By perfectlyintegrated | March 2, 2022

A business is only successful if people know it exists, with marketing playing a key factor in generating clients and customers. For advisors, marketing is a necessary struggle they must face.

In this episode, Matt Ackermann is joined by the chief marketing officer at InTouch Innovations, Becca Zophin. Becca shares her expertise in marketing, revealing one of the biggest mistakes advisors make in their business. She discusses some of the marketing tactics she uses for advisors and the benefits of third party platforms in marketing.

Becca discusses:

What is one of the biggest marketing mistakes done by advisors
Why marketing is so important to advisors
How email marketing has maintained its relevance
The benefits of third party marketing platforms
And more

Connect With Becca Zophin:

Connect With Matt Ackermann:

About Our Guest:

Becca Zophin’s professional background has spanned many of IFP’s growth years. She joined the IFP family in 2001, beginning work 2 weeks after she graduated from The University of Florida. Becca has thrived in the entrepreneurial environment, one that allowed her to co-build InTouch Innovations. She’s seen firsthand the industry shifts as well as the evolution in marketing as it relates to an advisor’s practice.

Disclosure:

Becca Zophin is the chief marketing officer at InTouch Innovations. InTouch Innovations is a separate entity and not affiliated with Integrated Partners and LPL Financial.

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