Category Archives: Financial Advisors

FEATURE

Social Media’s Advice On Financial Planning With Sonya Lutter (Ep.35)



35% of gen Z are learning about financial planning from TikTok, even more when taking into account other social media platforms. The clients understanding is expanding even before speaking with an advisor.

In this episode, Matt Ackermann is joined by Sonya Lutter, Director of Research and Academy at Herbers and Company, they discuss the current understanding of financial planning through social media and the comprehension clients have before interacting with financial advisors. Sonya reveals the mindset surrounding money, diving into the impact of societal beliefs surrounding money and why financial planning isn’t discussed openly.

Sonya discusses:

  • The impact of easy access to knowledge on education
  • Why financial advisors remain a necessity
  • The questions children are asking about finances
  • What are some of the most common behavioral issues with money
  • And more

Connect With Sonya Lutter:

Connect With Matt Ackermann:

About Our Guest:

Sonya Lutter, PhD, CFP®, LMFT,  is researcher, educator, financial planner and therapist. She worked in higher education for over 15 years before joining Herbers & Company as Director of Research and Academy. Previously she was administrator over Applied Human Sciences at Kansas State University. She has published over 60 peer-reviewed publications, written several edited books, and is a regular speaker in financial services.

Disclosure:

Content in this material is for general information only and not intended to provide specific advice or recommendations for any individual. All performance referenced is historical and is no guarantee of future results.  Securities offered through LPL Financial, Member FINRA/SIPC. Investment advice offered through Integrated Partners, a registered investment advisor and separate entity from LPL Financial.

Sonya Lutter  is Director of Research and Academy at Herbers and Company and is a separate entity and not affiliated with Integrated Partners and LPL Financial.




FEATURE

It’s All About Execution With Kelly Waltrich (Ep.34)



Marketing and sales go hand in hand when it comes to building your business. But, creating your marketing ideas will only take you so far without executing them.

In this episode, Matt Ackermann is joined by Kelly Waltrich, co-founder of Intention.ly. Kelly shares her knowledge of execution, building a plan with her team and creating the vision of her clients into reality. She reveals quick tips for developing your image and the details that are often missed.

Kelly discusses:

  • How to individualize yourself
  • The importance of having a great team
  • The non glamorous side of planning
  • How to turn growth plans into reality
  • And more

Connect With Kelly Waltrich:

Connect With Matt Ackermann:

About Our Guest:

For over 15 years, Intention.ly Co-founder Kelly Waltrich has been championing the role of marketing in the financial services industry. As former Chief Marketing Officer at eMoney Advisor and Orion Advisor Solutions, she proved time and again that there is no better driver of an organization’s growth and overall success than a well-run marketing and communications team. At eMoney and Orion, Waltrich built powerhouse marketing teams from the ground up, developing the engines that would fuel the highest periods of growth for both companies.

Disclosure:

Content in this material is for general information only and not intended to provide specific advice or recommendations for any individual. All performance referenced is historical and is no guarantee of future results.  

Securities offered through LPL Financial, Member FINRA/SIPC. Investment advice offered through Integrated Partners, a registered investment advisor and separate entity from LPL Financial.

Kelly Waltrich  is the co-founder of Intention.ly and is a separate entity and not affiliated with Integrated Partners and LPL Financial.


FEATURE

Find The Who’s And Trust The Process With Andree Mohr and John Pastore (Ep. 33)



When an advisor is building a business, it is easy to become swept up in what they think are fires, instead of growing their business. What they are missing is the importance of sticking to a process and finding professionals who can help build their referrals.

In this episode, Matt Ackermann is joined by Andree Mohr, Chief Implementation Officer and John Pastore, Senior Vice President & Private Wealth Manager of Integrated Partners. The trio discuss why building a business in rainmaking is difficult for advisors and how they can develop their practice through partnerships with CPAs. Andree and John reveal the key components to a successful partnership for both parties.

Andree and John discuss:

  • How working with centers of influence can be the answer to finding referrals
  • Why advisors need to trust the process
  • How to overcome hurdles in relationships between advisors and CPAs
  • The importance of putting in the work
  • And more

Connect with Andree Mohr:

Connect With John Pastore:

Connect With Matt Ackermann:

About Our Guests:

Andree Mohr takes great pride in her ability to effectively transition advisors to Integrated, creating a smooth process for all involved. Our partner firms have made an important decision by choosing Integrated Partners. Having managed the transition of over 160 advisors and 50,000+ client accounts, Andree has witnessed first-hand how crucial it is to maintain discipline, apply a strong process and ensure that she is with our new team members every step of the way as they come aboard.

John Pastore’s background traces his roots back to Marriott International where a “spirit to serve” was drilled into him. This ethic led to him being promoted to Director of National Accounts where he held relationships with some of Marriott’s biggest clients. John brought that same dedication and philosophy to Integrated while building the Professional Partner Program. 

Disclosure:

Content in this material is for general information only and not intended to provide specific advice or recommendations for any individual. All performance referenced is historical and is no guarantee of future results.  Securities offered through LPL Financial, Member FINRA/SIPC. Investment advice offered through Integrated Partners, a registered investment advisor and separate entity from LPL Financial.

 


FEATURE

The Right Technology For The Job With Joel Bruckenstein (Ep.32)



Technology like Zoom has become a staple in the workplace. While it may have been difficult for some, finding and understanding beneficial technology for each task allows advisors to adapt to client demand in the modern world.

In this episode, Matt Ackermann is joined by president of T3 Technology and T3 advisor conference producer, Joel Bruckenstein. Joel shares his expertise in technology, finding the right software and understanding the tools to use in reaching different goals.

Joel discusses:

  • How the pandemic changed the perspective and use of technology
  • The two types of advisors in adapting to technology
  • Why education on technology is important for advisors
  • How to evaluate the proper software for your uses
  • And more

Connect With Joel Bruckenstein:

Connect With Matt Ackermann:

About Our Guest:

Joel P. Bruckenstein, CFP®, is an internationally recognized expert on applied technology for financial professionals and Publisher of Technology Tools for Today (T3) — formerly Virtual Office News, now dubbed the T3 Tech Hub.

He is also the producer of the annual T3 Advisor Conference, the premier technology conference for independent financial advisors, as well as the T3 Enterprise Conference, an annual gathering of top executives from independent broker/dealers and large RIAs. He also hosts other technology summits in partnership with thought leaders in the financial services industry (e.g., Brian Hamburger of MarketCounsel) and his own by-invitation-only fintech summit every summer. In 2020, Bruckenstein will produce for the first time a new one-day intensive called T3 Cyber University.

Bruckenstein has for more than twenty years advised financial service firms of all sizes on improving their technologies, processes and workflows.

Disclosure:

Content in this material is for general information only and not intended to provide specific advice or recommendations for any individual. All performance referenced is historical and is no guarantee of future results. 

Securities offered through LPL Financial, Member FINRA/SIPC. Investment advice offered through Integrated Partners, a registered investment advisor and separate entity from LPL Financial.

Joel Bruckenstein is the president of T3 Technology and is a separate entity and not affiliated with Integrated Partners and LPL Financial.


FEATURE

The Evolution Of Client Communication With Carol Anderson and Andree Peterson (Ep.31)



With technology’s constant evolution, the number of ways financial advisors can provide efficient and comprehensive advice increases through the tools we now have access to. 

In this episode, Matt Ackermann is joined by the FPA Carol Anderson, President of MQ Research And Education, and Andree Peterson, Chief Implementation Officer at Integrated Partners. They reveal how communication has evolved thanks to technology and the impact this has on client comprehension regarding their own financial and retirement plans.

Carol and Andree discuss:

  • Different types of communication methods
  • How a difference in knowledge impacts communication and understanding
  • The pandemics impact on technology acceptance
  • What the future holds for client advisor communication
  • And more

Connect With Carol Anderson:

Connect With Andree Peterson:

Connect With Matt Ackermann:

About Our Guests:

Carol:

Carol Anderson is the founder and President of MQ Research & Education™ .  She has an M.S. in Consumer Economics & Family Resource Management and a diverse background in business, education, and financial services.  Since 1989, Carol has focused on the issues of financial planning education, retirement preparation, life planning, and productive aging.  As a researcher, writer, and consultant, Carol has worked with a broad range of companies and non-profit organizations in designing studies, conducting analyses, and compiling research reports. In addition, Carol has written articles, developed publications, and designed educational tools, materials, and training workshops. She is a member of the Financial Planning Association,Association for Financial Counseling and Planning Education, and Financial Therapy Association.  When not working, Carol enjoys spending time with her family and pets, gardening, and hiking.

Andree:

Andree Peterson helps create successful referral relationships between CPAs and advisors through The Integrated CPA Alliance. This program has been in place since the inception of the firm and her role includes supporting its growth and evolution. They now proudly call over 127 CPA firms their trusted resources – they know they can count on Integrateds’ advisors to deliver for their clients, and vice-versa. It is perhaps the most sought-after growth driver at the firm, among many.

She takes great pride in my ability to effectively transition advisors to Integrated, creating a smooth process for all involved. Their partner firms have made an important decision by choosing Integrated Partners. Having managed the transition of over 160 advisors and 50,000+ client accounts, Andree has witnessed first-hand how crucial it is to maintain discipline, apply a strong process and ensure that she is with the new team members every step of the way as they come aboard.

This may be a business decision, but it is also highly personal. Andree find ways to solve complex problems quickly, and ways to meet the needs of individual clients while maintaining efficiency, all the while keeping in mind the emotional side of a transition. 

Disclosure:

Content in this material is for general information only and not intended to provide specific advice or recommendations for any individual. All performance referenced is historical and is no guarantee of future results.  

Securities offered through LPL Financial, Member FINRA/SIPC. Investment advice offered through Integrated Partners, a registered investment advisor and separate entity from LPL Financial.

The Integrated CPA Alliance is not affiliated with LPL Financial. 

Carol Anderson is President of MQ Research and Education and is a separate entity and not affiliated with Integrated Partners and LPL Financial.


FEATURE

Competition, Collaboration, and Concepcion With Jeff Concepcion and Paul Saganey (30)



Many business owners fear competition but a true entrepreneur understands the benefits of healthy competition.

In this episode, Matt Ackermann is joined by Jeff Concepcion from  Stratos Wealth Partners and Paul Saganey from Integrated Partners. Jeff and Paul share how their relationship began, the perceived competition between advisors and companies and how they work.

Jeff and Paul discusses:

  • If advisers see other advisers as “the competition”
  • What’s the Stratos strategy and vision are
  • What Integrated Partners unique value prop is
  • The power of culture and working with CPAs
  • The pandemic’s biggest impact on the RIA space
  • And more

Connect With Jeff Concepcion:

Connect With Matt Ackermann and Paul Saganey:

 

About Our Guest:

Paul Saganey:

As a practicing advisor for over 30 years Paul Saganey understands what it’s like to build a strong practice and deepen my existing relationships. When he launched integrated in 1996, his goal was to build an organization that offers vision, support, and direction for the future growth of our practices. By collaborating with industry professionals and my peers, Paul researches the economic and regulatory landscape to successfully reach that goal.

Jeff Concepcion:

Jeffrey Concepcion is the Founder and CEO of Stratos Wealth Partners, a firm that he launched in October of 2008. Jeff is responsible for the acquisition, development and coaching of the firm’s expanding number of affiliated advisors from across the nation. This is a role he embraces and understands due to the fact that in addition to his leadership responsibilities, he also maintains a personal planning practice.

Disclosure:

Content in this material is for general information only and not intended to provide specific advice or recommendations for any individual. All performance referenced is historical and is no guarantee of future results.  Securities offered through LPL Financial, Member FINRA/SIPC. Investment advice offered through Integrated Partners, a registered investment advisor and separate entity from LPL Financial.

Jeff Concepcion is the founder and president of Stratos Wealth Partners and is a separate entity and not affiliated with Integrated Partners and LPL Financial.